If you want to use special characters in your echo statement, use the ^ character before the special character. If you want to escape the % character in an echo statement double the % like:
C:\Test.bat “C:\Program Files”
Escape character (http://www.ss64.com/nt/setlocal.html)
Adding the escape character before a command symbol allows it to be treated as ordinary text.
When piping or redirecting any of these charcters you should
prefix with the escape character: \ & | > < ^
e.g. ^\ ^& ^| ^> ^< ^^